#lamleydaily – September 23, 2017
Model: Hot Wheels ’95 Mazda RX-7
Line: 2017 Mainline Kmart Exclusive
Where to get it: While there might be one or two hanging in one of few Kmarts left, eBay is your best bet.
Why it’s in the collection: It’s the best mainline new model of 2017, at least off the top of my head. I think I like the blue version slightly better, but not by much. This is a beautiful pair.
But the Kmart FD will be on many collector’s want lists in the future for more than just its looks. It is already highly sought-after because of its very small production numbers. Kmart stores are sadly vanishing, and the release of the Collector Day cases, whether in store or online, clearly reflected that. It is obvious that Kmart’s order for this event was much smaller than in year’s past. Fewer Kmarts, and fewer cases at the Kmarts that are still open. The same goes for online sales, where the cases sold out the same day they went on sale. Mix that scenario with a model as popular as the RX-7, and you have an instant high demand.
But there is another way to look at it. There is a good chance this red model doesn’t exist without Kdays. The Collector Event is a Kmart thing. It is not something that Mattel will just move to another chain. This is Kmarts event, and they order the exclusive colors and cases. Clearly Mattel saw the Then & Now RX-7’s as valid Kmart exclusives, so they made them. So even with the small numbers, we can still be happy the red FD just exists.
I spent a lot of money to buy three cases just to have a six RX-7 exclusives. No RX-7, I only buy one case. It’s that good.