Why the hate?
The response from collectors when the Hot Wheels x Supreme Team Transport collaboration was a bit surprising. Sure, there were many who asked what Supreme was. That’s normal.
But I am not talking about that. Most of you know what I am talking about. I am sure after this post has been up on the blog awhile there will be plenty of examples of what I am talking about in the comments section. Or on my Facebook Page. Or my Instagram account. It’s already on my YouTube Channel.
Man, some of you are bothered by this set. I get the origins of the hate, I guess? Supreme does its thing, and relies on buzz, and yes, hype. But Supreme was around far before the internet, and has figured things out beautifully along the way. As far as a business model, it is hard to argue with it. Throw the Supreme name on almost ANYTHING, and watch it sell out. Online comments be damned. That stuff sells.
So why WOULDN’T they put the logo on a Hot Wheels car? And do it their way, meaning sell it on their end, not on a Walmart peg? And seriously, why would Hot Wheels say no? They would be dumb to do that. Supreme creates more cred among a very valuable demographic than takes away from folks like us.
Let’s do the math. PRO: A Hot Wheels Team Transport set, simply featuring the Supreme logo, packaged in retro 90’s packaging, containing a replica of one of the coolest 90’s era cars, made available to an audience that probably hasn’t thought that much about Hot Wheels lately. Hot Wheels is an established brand, and the collab adds instant credibility. CON: A few collectors get bent out of shape about the set, say a few things online, and then forget about it. Until a diecast blog shows it again, and they say something again, and then forget about it again. When it is safe to say most of the comments originate only from the frustration that the model is hard to acquire.
Yes, it sold out fast. Really fast. But most Supreme items do. And yes, bots and resellers got a lot of them. And yes, some are going for crazy prices on ebay. But that is ebay. There are other places to get the set much cheaper.
But that is only if you want it. This post isn’t saying you have to like it. You most certainly don’t. But I am questioning why you HATE it. There are a lot of Hot Wheels releases I don’t like, I just choose not to buy them. But I don’t make a comment saying I hate it on every IG post showing that product, and I don’t question why Hot Wheels would do it, or threaten to never buy Hot Wheels again. (The most empty of all threats, by the way.)
Obviously a post like this might spur a comment or two disagreeing with me or criticizing me, Hot Wheels, Hypebeasts, or whatever. I wouldn’t post this if I was afraid that would happen. But I think this collaboration is genius for Hot Wheels, just like I loved the Fatlace and Period Correct collabs. And I hope there are more, whether I can get one or not.
Anyway, I pursued a Supreme set, and I got one, and I opened it. And of course I made a video about it. Enjoy.