Amazon Prime Day starts today. A good time to see what Hot Wheels is doing with HWid.

Honestly, I don’t know if they are doing anything, but Mattel did slate the arrival of Hot Wheels id to correspond with Amazon Prime Day. If you were waiting to get the models you want, now is the time. Sign up for Prime - worth it since Hot Wheels is doing more and more with … Continue reading Amazon Prime Day starts today. A good time to see what Hot Wheels is doing with HWid.

Hot Wheels id is hitting Amazon and HWC in a big way today.

Let's just start with the link: Hot Wheels ID on Amazon Go there and check it out and learn for yourself. Hot Wheels id is now available on Amazon, and that includes a new batch of models. Follow the link and you will see the models available under "Premium Vehicles". I'll have a showcase up … Continue reading Hot Wheels id is hitting Amazon and HWC in a big way today.

You have seen the Hot Wheels id Cars, now here is the Smart Track.

My guess is a few of you are already have the track. Since the word spread this morning that Hot Wheels id had arrived, there has been a lot of action. Many of you went right to the event in Southern California, other went right to their local Apple Store. Since I made the preview … Continue reading You have seen the Hot Wheels id Cars, now here is the Smart Track.