This was not created by me. This is the work of Mattel UK’s PR company, who have kindly sent along to me (as well as various other media outlets, so hoping to see it in magazines and newspapers etc.) and I am simply replicating here. I wanted as many to see it as possible. Not just those who live in the UK, who will like a certain little footnote at the end. This is extremely exciting to me, as I am seeing proof that Mattel are working hard to try and build the brand back up in its native country. So without further delay, here is the press release….
Mattel Celebrates Matchbox® 70th Anniversary with Limited Edition Toy Vehicles that Utilise Recycled Zinc
Mattel is commemorating the 70th Anniversary of the Matchbox® brand and seven decades of die-cast adventures by reflecting on its legacy and looking to the future. To celebrate, the brand is introducing a line of special limited-edition vehicles, paying tribute to Matchbox’s heritage of inventing highly detailed and realistic vehicles that have inspired generations of kids while remaining a trusted brand for collectors.
Conceived in 1953 by English engineer Jack Odell, a vehicle mechanic for the British Army in World War II, Matchbox reinvented the toy vehicle category with a revolutionary scale, affordable price, and mass availability for consumers. These early values of innovation, quality and realism continue to be upheld by the Matchbox brand 70 years later.
The celebratory line will include special 70th anniversary die-cast vehicles featured in seven different assortments across the Matchbox line, all honouring the platinum 70th anniversary with special platinum details. These selections are a combination of collector favourites and iconic vehicles spanning seven decades and regions around the world. These include new castings inspired by iconic models from Matchbox’s history in the Collectors series, such as a Jaguar D-Type and Porsche 910 that benefit from extensive detailing and True Grip tyres. A special edition Routemaster bus and vehicles from the brand’s Moving Parts line that includes a Porsche 911 Turbo and Morris Minor Convertible with opening doors and bonnet respectively, will appear as limited editions.
Individual 70th anniversary die-cast vehicles will be rolling into retail throughout the year and will be available throughout Matchbox’s 2023 die-cast product line. This is just the first of many ways Matchbox will be celebrating with more announcements to come in July 2023.
“We are so excited to celebrate the 70th anniversary of Matchbox and the trusted legacy this brand has imprinted on kids and collectors all over the world,” said Roberto Stanichi, Senior Vice President, Global Head of Vehicles at Mattel. “We look forward to continuing to redefine the die-cast category as we move towards a more sustainable future.”
Matchbox celebrates its history while also looking toward the future. The Mattel brand will continue its commitment towards sustainability in the die-cast category. To support this commitment, a portion of the new 70th anniversary die-cast collection will be made from recycled zinc.
Matchbox is committed to integrating more electric vehicles and eco-friendly themes into products with a vision to make all toys and packaging from 100% recycled, recyclable or bio-based plastic materials by 2030. Embracing sustainable production processes and more will help the brand inspire the next generation of kids and collectors.
Matchbox toys are planned to be available in 2023 at Tesco, Sainsburys, B&M Bargain, Morrisons, The Entertainer and Toymaster stores. With RRP starting from £2.30 for a single die-cast vehicle.
For more information on the Matchbox 70th Anniversary, visit: https://shop.mattel.com/pages/matchbox-70th-anniversary
Mattel (NASDAQ: MAT) is a leading global children’s entertainment company that specializes in design and production of quality toys and consumer products. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic franchises, including Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas & Friends® and Mega®, as well as other popular brands that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 40 locations and sell products in more than 150 countries in collaboration with the world’s leading retail and technology companies. Since its founding in 1945, Mattel is proud to be a trusted partner in exploring the wonder of childhood and empowering kids to reach their full potential. Visit us online at www.mattel.com.
So, are you as excited as I am? Especially if you live in the UK and are seeing that, we will see models sold in a variety of outlets. Not just Tesco! Oh yes, I am extremely excited about this 2023 model year. The most excited I have been for a number of years. Thank you to the PR guys for sending this over to me to publish.