Matchbox dropped this earlier in the week:
That is the 2020 Mattel Toy Fair Model, a model that won’t be available to the public. If you aren’t familiar with the Mattel Toy Fair, it is an event put on by Mattel every fall specifically for retailers. It is at the Mattel headquarters in El Segundo, and a preview of the 2020 product for retailers.
Just think of it this way. Retail reps from Walmart, Target, Kroger, and many other retailers descend on Southern California, and all the stops are pulled out by Mattel to get them excited for what is coming. It’s the big sales pitch for 2020, and there is swag.
Both Matchbox and Hot Wheels create a premium model to be given to those who attend, and this is Matchbox’s 2020 piece. They are never made available to the public, only on the secondary market, and they are always sought-after if they are.
So why would Matchbox show this to us? Well, for one it is awesome, so why not? And two, it gives us a glimpse at the first new model of 2020, the Alfa Romeo Giulia.
I think the consensus has been that 2019 has been a tremendous year, with a plethora of licensed new models and the introduction of moving parts. 2020 looks to be a step even beyond that. I don’t anticipate the Giulia being the major star of 2020, but it is a perfect Matchbox model, and it looks to be really well executed.
I am hoping to showcase this soon. I’m ready to dig into 2020.