There was a lot to process from the 2018 Line Preview Matchbox did at the Gathering a couple of weeks ago.
Tons of new models, opening features, two new wheels, premium lines, it went on and on. There is a lot to digest, and it seems the feedback from collectors has been great, and the excitement level very high for 2018.
One detail that might have been slightly lost in the deluge of information was this:
Chase Models are coming to Matchbox.
Say hello to the tentatively titled Sapphire Gems. Sapphire for Matchbox’s 65th Anniversary of course. But the name could still change.
Whatever the name, there will be four chase models in 2018, and they are exclusive to either Toys R Us or Target. The first will debut in the 2018 E Batch at Target, and they will alternate from there. They will be easy to spot, standing out in sapphire blue with special 65th Anniversary graphics. And they will be intermixed into the batches.
So what do you think? To me this is most welcome. Chases have become part of the game in diecast collecting, and can bring more attention to the brand. Whether you agree with the approach or not, there are many diecast collectors out there who are in it for the thrill of the hunt, and this brings them to Matchbox. Yeah, I know the complaints of scalpers and the like will quickly emerge, but that goes with anything in our hobby.
Matchbox is doing a lot to solidify its direction in 2018, and strongly separating itself from other brands. It won’t be defined by chases cars, but chase cars will bring more folks over, and in turn they will start appreciating orange for what it is.
That’s what I think. Tell me what you think.