As I was going through my Hot Wheels collection a few days ago, I came across this Hot Wheels Boulevard Honda Civic Coupe that I completely forget about. I am probably not alone in that, this model was a legendary pegwarmer back in 2012/2013.
But man, it is a great model! I am glad I snagged one when I did, because something tells me it would not hang on the pegs as long if it were released today.
Not that it be gobbled up as quickly as models like the Track Day 510 or Redliners ’55 Gasser, but I could see it being popular with many. Oh, how times have changed.
The story of Boulevard has been told many times here. The line had some amazing models, and looking back, many of them would be very popular with collectors today. But the line had several flaws. For one, the card art was super bland, especially compared with the art of the Car Culture line today. The cards didn’t pop at all. Second, they released far too many. Way too many assortments, released way too quickly, with too many models in them. The models that didn’t move quickly piled one over the other over the other. And third, there were a lot of unpopular models. A ton of generics and other bland releases that clouded up all the good stuff.
The result was pegs and pegs full of stagnant product. Sadly, by the time Hot Wheels figured out how to do Boulevard – fewer assortments, spaced out better, with fewer models, but all licensed – the big box stores didn’t want the line anymore. That is how the best models of Boulevard, all released in 2013, ended up in HW purgatory like TJ Maxx. The Datsun Wagon, Skyline GT-X, Porsche 993, and Jeep Wagoneer were incredibly hard to find.
The Honda was part of that problem. The color didn’t pop, there were no side graphics (it makes a difference), and at the time, Honda Civics weren’t on the collector’s radars. The model hung and hung, well into 2013, and even into 2014.
Times are so different, My thought is this model, with those wheels and carbon-fiber-like hood would be welcomed by collectors in a Car Culture batch. The mess that Boulevard was probably led to the success that is Car Culture. So we can be happy. And at least there is a cool Honda to show for it.
So, would you grab this now if it were in Car Culture? Honda for Life.