I have a feeling we will see more JDM mail-in promotions from Kmart.
Obviously the point of Kmart Collector Days is to sell cars and promote the store. Boy has Kmart sold some cars. It took a day for the online cases to sell out, and collectors are gobbling up peg warmers at Kmarts all over the place, just to get the mail-in Datsun 510. It is crazy.
And Kmart has to be loving it.
The frenzy for the Datsun is probably the best indicator of where Hot Wheels collecting has gone. It seems the days of Drag Dairys, Convoy Customs, and other massive Hot Wheels collector castings are coming to a close, at least for now. Nostalgic Hot Wheels castings don’t have the pull either. It is the era of JDM, Porsche, BMW, Trans Am, Gassers, and other cool cars. You know the castings, and Kmart surely wants to see more of those become the mail-in exclusives. Because that goofy little Datsun is selling a lot of cars.
Hopefully everyone that wants a Datsun will get it. I wonder if Mattel is prepared for the onslaught of card backs that is coming. This might be interesting to watch to say the least, and I wonder if we are ready for 510 Wagon, Hakosuka, and ’55 Gasser mail-ins. They are bound to come.
Anyway, I opened the Kmart case I ordered last weekend. Datsun aside, there are some cool models in here. Enjoy the vid.