Oh how things have changed.
The Hot Wheels Datsun Bluebird 510, once the pegwarmer of all pegwarmers, may have singlehandedly saved Kdays.
I cannot overstate how much of a pegwarmer the 510 was when it was first released. It is no exaggeration. So much so there is no equivalent now. Back in the heyday of the HWC forums, the 510 was THE pegwarmer. As in, “The (insert model name here) is so ugly it might hang on the pegs as much as the 510.”
It was just a little ahead of its time, that’s all. Because now the 510 is king. Only the 510, in a somewhat bland deco if we are being honest, can cause ALL the Kmart online cases to sell out in a day, so that collectors can have card backs for the mail-in. Only the 510 can cause collectors to run to Kmart this week and buy hundreds of generic Hot Wheels to have card backs and receipts for the mail in.
I want to go back in time, and tell all the collectors then that the king of all pegwarmers will one day cause folks to spend hundreds on pegwarmers to get multiples of said casting. They won’t believe me. (Of course I will tell them the orange guy from that bad reality show will be president, so there is that too.)
Anyway, it has been an awesome transformation for the 510. And with the frenzied release of the Kmart mail-in, I thought it a good time to do a Cool Car Update. Below is every official 510 release, along with variations. Some of the variations are crazy rare, others were fairly easy, at least at the time, to find. Of course the kings remain the two BRE releases, the Vintage Racing and RLC. I don’t see them even getting topped. Not that Hot Wheels won’t try.
We do know of one other 510 coming, as an RLC exclusive, and already previewed last year at the Hot Wheels Convention in LA. We should see its release soon.
For now, here are all the Hot Wheels Datsun Bluebird 510s, from first to last, followed by a look at the mail-in. Enjoy.