The brilliance of Hot Wheels/Matchbox Designer Ryu Asada

Looking back at all the times Ryu Asada shared the secrets of his craft with us.

Sneak Peek: The Hot Wheels Honda NA2 NSX-R is a direct response to collectors

Hot Wheels Designer Ryu Asada dropped two Honda gems on Instagram last week. One on his own IG account: https://www.instagram.com/p/B9qJG4ppd6c/ The other on the Hot Wheels Designer account: https://www.instagram.com/p/B9kf2mGjT_9/ A fantastic pair. The Prelude is the second color for 2020, and the Honda NSX-R is a prototype of the upcoming new model in 2020. That …

Yes, Hot Wheels is making a Volvo 850 Estate. Here is a little background from Designer Ryu Asada.

I have to think it gives Hot Wheels Designers a little sense of satisfaction when they see a reaction like the one given to this sneak peek: https://www.instagram.com/p/ByDxLpBjlRf/?utm_source=ig_web_copy_link I am sure you saw it, but how rad was the reaction to Hot Wheels doing a 90's Volvo Wagon? Man how things have changed, and man …

Meanwhile, in LA, the Hot Wheels Dream Team unveils the new Jaguar Project 8

While some of the Hot Wheels Design Team frolics around Lombard, Illinois at the Hot Wheels Nationals Conventions, others are still toiling away at the Design Center in LA. It isn't all bad, though. They remain near the beach like they always do, and they get to post new product as it rolls in. Like …

Additional looks and some background on the spectacular Hot Wheels Bugatti Chiron

Hot Wheels broke the internet last week. It's a dumb phrase, usually reserved for the antics of a Kardashian, but it happened in our world last week. The Hot Wheels Design Team, dubbed the Dream Team on Instagram, dropped the first image of the upcoming Bugatti Chiron. Crack. The corner of the internet occupied by …