This will be familiar to anyone who caught my 2020 highlights post at the end of last year. And it’s a somewhat unique subject, indeed Matchbox are the only brand to produce a 3-inch version as part of their Moving Parts line up. Single File is therefore the perfect platform to showcase it.
Divco is an acronym that stands for “Detroit Industrial Vehicles Company”. Active between 1926 and 1986, the company built working vehicles for a variety of tasks. A clever design feature of some Divco trucks was column mounted driving controls including the accelerator and brake. This was a godsend to delivery drivers and milkmen who regularly had to get in and out of their vehicles sometimes hundreds of times a day. Not every feature was helpful however. Many early vehicles used to deliver milk and other perishables lacked refrigerators and were packed with ice once loaded, meaning many vehicles rusted from the inside out. Nevertheless they remained popular and surviving vehicles are becoming more and more sought after.
The model replicated in the Matchbox range is a Divco Model U milk truck, complete with opening rear doors and in a super geeky touch, tiny milk crates sitting in the back.
How cool?! I think it’s a brilliant looking thing, resplendent in factory livery, and a very unique member of the Moving Parts range. There are far more common vehicles that Matchbox could have replicated, but I am glad they chose this one.
The lines are great, the wheel choice perfect. The opening door is just a bonus. Matchbox do classic metal very well indeed and I’m excited to see what other leftfield classics appear in their line up. On the other side of the Mattel diecast car park, it’d be cool to see a Hot Wheels version slammed to the deck with some blown crate motor jammed in the back, or just cruising on a set of Moondiscs… I really hope someone on the design team is reading this…. Even so there’s endless potential for more colourways and cool liveries in this casting. Don’t forget to drink your milk!
(Find the Divco milk truck on Ebay)