The biggest Hot Wheels no-brainer has finally been realized, and now officially announced:
Fast & Furious has toiled around in all kinds of corners of Mattel. First as additions to the Hot Wheels basic range, then as special Walmart exclusive basic subsets, then here and there in HW Entertainment, and finally in peg-warming purgatory as a larger scale line.
We all knew where it needed to hit. As a special premium line a la Car Culture. And guess what? It is happening. The first mix of what will be a crazy popular line has been unveiled with much more to come.
The cool thing about this line is its approach. Obviously the focus is premium versions of cars from the movies, but they can be the cars that were prominently featured or not. That means the line will serve not only as a promotion for the movies, but show a nice cross section of cool cars, just like Car Culture.
And that is why the first mix is focused on imports. Other mixes will feature other themes. And yeah, I am going to collect them all. And yeah, feature them too.