The year is coming to a close, so why not look back a bit?
It has definitely been a good year for diecast, at least in my view. Hot Wheels made major waves with the Car Culture series, primarily Japan Historics, Matchbox seemed to get back on its feet again, M2 created major buzz among collectors, and Majorette has reappeared, much to the delight of many.
Not to mention the return of Johnny Lightning and the continued stellar output of Tomica Limited Vintage, Auto World, and Kyosho. Now understandably those are the brands I care most about. but there was a lot of other elements to be excited about as well, and I am definitely looking forward to what is coming in 2017.
And you better believe I am thrilled that you readers look to Lamley as part of the collecting experience, or at least as a place to come and enjoy the hobby. I really enjoyed this year. I feel MUCH better since I dumped showing unauthorized images of models stolen from the factory, and am still annoyed with myself that I fell into that trap. There was none of that in 2016, and I hope in a small way it will help what has been a growing problem.
This is also a year I have played around a bit with Facebook Live and YouTube, and I appreciate the support there as well. Needless to say I am having a lot of fun. And I promise, if I stop having fun doing this, I will quit immediately.
So looking back, what articles were the most-read? I have the Top 5 listed below, and I think it speaks to a few things. One, Hot Wheels will ALWAYS be the most popular brand among Lamley readers at least. Two, you like hearing about and seeing what it new and upcoming. And three, there are elements of the hobby you may not like, but they do spur a lot of discussion.
Here are the five most-read, from top to bottom:
This one came on right at the end of the year, in fact last week. We thirst to know what is coming, and the number of readers of this article confirms that.
In all honesty, I would love it if Hot Wheels didn’t unveil the whole mainline list each year. Part of the fun are the surprises, and that is why I always like the beginning of the mainline when we know very little. But, there are some cool cars coming, and I can easily be excited about that. Plus, Hot Wheels has left a few “TBD” on the list, so we have some surprises coming.
This was easily the most talked-about article I wrote, a profile of Joe aka “diecast_hunter” on Instagram, who goes out almost every night hitting fresh bins at Walmart all over Las Vegas. Joe sells much of what he finds, and obviously there are some strong opinions about what he does.
I knew there would be some backlash for this feature, towards Joe and towards me, but this topic is a large part of Hot Wheels collecting today, and I thought it was worth talking about. I have been frustrated with stuff like this myself, but I found Joe to be a nice guy who just goes about things differently than I do. Does it frustrate me? Sure. Do I have time to go out every night? Nope. Do I want to? No way. But ultimately if you want to, you can, and Joe does.
What I think this article and the response to it afterwards speaks to more is that all of us share a similar passion for the hobby. In other words, we have more in common than different. There are surely some bad guys out there, but not many. My guess is if most of knew each other personally we would like each other. There is little place for vitriol in the hobby.
Last year, while on the phone with Matt at Wheel Collectors, I asked if he didn’t mind documenting a case opening for me every time they got a shipment from Mattel. Just pick a case at random, photograph it, and photograph its contents 3-by-3 as they pulled the models out.
I figured it would be nice for readers to know what was coming, but I didn’t foresee it becoming one of the most popular features I do. But it has. And as Lamley Readership continues to grow, so will these features. I will always be committed to the photo “Case Reports” like this one, as well as the “Unboxing” videos on YouTube. Pick your poison.
Another feature I loved doing, this time on YouTube. Mattel was nice enough to send over a set of Entertainment “Forza”, and it did not disappoint. The Alfa deservedly got most of the attention, but there isn’t a weak one in the bunch. Oh, and I embarrassingly mucked up the pronunciation of “Giulia” in the video, even though I have said it correctly in the past. I won’t live that one down. Nor should I.
JDM, yo. It’s still hot, especially coming from The Godfather of HW JDM, Jun Imai. I love that the HW Design Team is taking to Instagram to mingle with collectors and share what they are working on. Previews from that side are the best way to combat the interest in the stolen stuff, plus these are the folks who create these beauties, and they deserve to be the ones to show them off. This is one of the best developments of the year, and I am sure there will be a lot more IG previews in 2017.
There they are, the five most-read Lamley articles of 2016. Analyze it how you want, but that is what you read the most…