It was one of the bigger stories in the diecast collecting world in the last couple of years. The Ferrari license switched from Mattel to Maisto, and their subsidiary Bburago.
For collectors, Ferrari and Hot Wheels were synonymous. Especially the last decade. Every year Hot Wheels would release at least one new Ferrari casting, several recolors, and all-Ferrari 5-pack. They did the premium Ferrari Racers line at one point, and many other scales and series.
And then one day it was gone. And Maisto jumped onto the stage and mentioned they had it, and they had all kinds of ideas of what to do with it. And now we are seeing those plans.
The Bburago Ferrari lines have been out for a bit, and they were kind enough to let me showcase a few. My feelings about Ferrari leaving Mattel have been mixed to say the least, so I really appreciate the opportunity to take a closer look, especially at some that I haven’t seen in stores. In fact, I am asking you guys to let all of us know where you are finding these.
Nonetheless, this showcase will come in two parts. Today, a run through the three scales – 1:64, 1:43, and a stunning 1:18 – on the YouTube Channel, and then a full DLM photo showcase here on the blog in a few days. My guess is you will like a lot of what you see, and I will give my thoughts in the video:
The fact is I am excited to see where this will go. I still contend that it is better for more brands to carry the license, but while Maisto is the group that has it, I really like what they are doing. And yes, many of these are hopping into my collection.
And I hope you share your thoughts below.
Part 2 coming…