Lamley Readers, here is your chance, once again, to help in the development of Matchbox.
I have said before that this new team at Matchbox has thrown the rulebook away, and is looking at all possible ways to bring collectors back to the brand. Of course, it starts with better models and better distribution, but there are other ways as well.
One of those ways to become more collector-friendly is to introduce chase models to the Matchbox range. The team is toying with the idea, but they want your feedback.
1. Should Matchbox introduce chase models – aka Treasure Hunts – to the basic range?
2. If so, how should they go about doing them?
There are many ways to do chase models. There is of course the Treasure Hunt way of adding one unique model in slightly smaller numbers to each batch, or the Super TH way of enhancing one standard model per batch with Real Riders, enhanced paint, and more deco. Or there is what Greenlight and Auto World are doing. Create special versions of existing models, always in the same color. There are raw chases as well. A model has the same deco as the standard issue, only it is unpainted.
We want your comments too. Let us know what you think, and please share your ideas. And be creative! I promise the Matchbox Team will be reading them. They are looking for ideas, and no better group to ask than the collectors.
This should be fun…