It really is a no-brainer. Take the Fast & Furious license that Mattel has been taking advantage of a ton the last few years, and put it to its best use in a Car Culture-like line.
And it is finally here. The first mix of Fast & Furious Premium will be out next month, and there is no doubt it will be a super popular line. The first mix is “Fast Imports” and mixes in JDM and Euro models. Mattel released the art images a few days ago:
The Car Culture influence is all over this set. Card size to start, card art as well (note the rotating cars in the background), and of course the premium models. It might seem that this should have been released years ago, but a line like this would never have been touched without the constant success of Car Culture to back it up.
And honestly, many of these cars, even outside of the film franchise, would look perfect in Car Culture. The R32, Escort, and Lamborghini are all stock, and would fit anywhere. Only the R34 and S15 look specific to the film, with their specialized decos.
And honestly, I could care less about the FnF link, I am just glad the films exist to justify a line like this. It could lead to some super cool castings, even though I may not be too fond of the decos they will sport. FnF is stuffed with cool cars, it is just that many of them came in maybe not their best outfit. At least they came.
I am not complaining though. When you think about the array of cars seen in the films, and when you see that Hot Wheels isn’t afraid to do cars that didn’t have the most prominent role in the films (think R32), it can’t help but make you excited about what could come.
And they are. I have seen the second mix, and yeah, it is super cool. Prepare for FnF overload.