Look what just popped up on Instagram:
Collectors, almost by definition, are obsessed with what they don’t have. In the case of so many Hot Wheels collectors, what we don’t have is what is coming. Hence our hunger for any hint of what is on the horizon. That has led to some – let’s call them “unofficial” – sources of information.
Regrettably I jumped into that pool at the beginning of my blog life, but soon learned what a slippery slope it is. It is always best to get the info from the proper source, and since I decided to only use official sources it has made this little blog gig that much more enjoyable for me. You think we are passionate? So are the nerds at the Design Center. It is their livelihood for crying out loud.
That is why this new Design Team IG feed is so significant. From everything I can tell, this is where the folks that actually design this stuff can show their work properly. No more crappy grainy pics of models with the wrong wheels or whatever. The right people showing the right products. All for us to drool over. And it is a direct line too. The actual designers of these models see what we think, in real time. And it can make an impact.
Case in point, the OG of Mattel IG, @matchboxworld. Remember last year when they previewed the MX-5 Miata, and collectors quickly voiced their displeasure on the wheel choice? Matchbox actually changed it because of that.
Well, after some discussion and reevaluation, we thought we’d throw these wheels on as well. What do you think….. ?@devilminer1 @jasonliuid @thelamleygroup , now all you other guys that barked about the first wheel choice can run to the shelves to buy the limited run, as they’ll now be changed to this version! Happy hunting! #matchboxgoodoldtime #wearelistening #miata #mazdamiata
I am not saying that the Hot Wheels Design Team will do the same, but they will know our opinions, good and bad. And we get to scratch that sneak peek itch we all have. Win-win.
Lately we have been seeing a lot of cool feeds coming from the Design Center. @hotwheelssounofficial launched recently, showing the everyday goings ons of the Hot Wheels Team:
And never forget @matchboxworld:
And that doesn’t even account for the designer’s personal feeds. There is a lot out there.
Honestly, IG has opened up a whole new way for collectors and designers to connect. Not only on what they are working on, but what interests them outside of work. We have never been more connected, and that is a good thing.