If you didn’t know already, the diecast designers at Mattel are a talented bunch. Sometimes you might not personally like their output, but you can also acknowledge that it is a matter of personal taste. Sure, they swing and miss on a few, but their ability to shrink a car down to a $1 mini version is pretty darn amazing.
But don’t forget their made-from-scratch custom creations. There are many models that strike the kid’s fancy and not collectors, but there is no doubt that many basic and premium non-licensed castings like the Dairy Delivery, Fast-Bed Hauler, Mad Manga, and Blown Delivery are hits with collectors.
We don’t showcase a ton of the non-licensed models here on Lamley, but we thought this next one deserves a look. It is the Ryura LX, and that name was the first indication that we wanted to take a closer look at the model. Why, because it contains the name of one of our favorite Mattel designers, Ryu Asada.
So we photographed the model, and asked a few people in the know about how the Ryura came about.
This is apparently Hot Wheels’ foray into the luxury sedan market. Think of VIP cars like the AMG S-Class or 7 Series BMW. It’s big, and it looks to be fast (if it were a real car). Built from scratch by Ryu for 1:64 scale cajillionaires looking to go fast.
It does make for an interesting model, and something a little different from other non-licensed Hot Wheels cars.
What do you think?
(Find the Ryura and other models from Hot Wheels Batch G on ebay…)
Hot Wheels Ryura LX (2014 New Models):