When I first posted that I had the new Hot Wheels Open Track to feature, I saw a couple of comments saying that Car Culture was getting a little tired. It was only a couple, but that surprised me.
We all like what we like, but Car Culture is in no way tired. In fact, I don’t think it can get tired. Super premium models, 5 per mix, insanely good art, each mix with a different theme. The point of Car Culture is that it CAN’T get locked in a specific theme or pattern, and each mix replicates real cars. I’ve said it before, but to me Car Culture is the best thing Hot Wheels has ever done. And I don’t know how anything can top it.
Sure, some assortments will be more popular than others, but there is always something to like. Open Track is the latest example. Honestly each model is better in person than in the photos, topped by the incredible HKS Skyline. Don’t overlook how complicated – and probably expensive – that deco is for Hot Wheels to do.
Nonetheless, I opened them today. Here is the preview. Look for them in US Targets now and everywhere soon. Photos coming.