Who would have predicted this?
Pegwarmer of the Year is not a designation I look to give out each year. In fact, I don’t think I ever have. There have been some legendary pegwarmers in the past – the first Datsun 510 release, all the Cool Classics, 1:55 Fast & Furious – but I have never singled them out like this.
But let’s run with it this year, because there is a very common sight right now at many Walmarts and Targets around the country. A model that has become a legendary pegwarmer in not one, but two popular lines. A model that I don’t think anyone would have predicted would be a pegwarmer. Yet, here it is.
The sight I am referring to? This one:
And this one:
What happened? How did a model as cool as the ’60’s Ford Econoline Pickup get to this point? I don’t think anyone would say they truly dislike this model. Maybe not the cuppatea for some, but not ugly by any means. When the model was first released in Pop Culture as part of the Star Wars mix, it was an instant hit, and I think the consensus was it would be a popular model.
Mattel obviously thought that too. It quickly went from Entertainment to the 50th Favorites set, taking a prominent place in Hot Wheels’ 50th Anniversary celebratory lines. And soon after it joined the pinnacle of Hot Wheels collecting at the moment, Car Culture.
But here they sit. Econoline after Econoline, waiting to be grabbed by someone. And they continue to wait. Why was there such a whiff on this one? Mattel went all in, even double packing the Econoline in the Shop Trucks set. That was problem #1, but even without the double packing the model hangs.
We must all have a thought, and feel free to share it. I honestly don’t. Clearly too many were made, but still. Why this one? It seems like it would be a no-brainer hit.
But alas, it is the Pegwarmer of the Year. A super good-looking one at that.