It is pretty obvious that Hot Wheels Pop Culture isn’t my thing. I have featured the models in the past, but ultimately they are not models that interest me much. I appreciate the art and premium-ness of the releases, but I doubt I will see too many ornate classic trucks driving down the street with a full Marvel comic book scene on them.
Mainly, diecast cobranding with non-auto entities will typically not float my boat. That was a concern when I learned that M2 had snagged the Coca-Cola license. Coke is a fantastic pairing with M2, but personally I did worry about the execution. I don’t know why I did, because there was no precedent of M2 mucking that up, but you never know with a powerful licensor like Coke.
Worrying was dumb. The first release from the M2/Coke pairing is here, showing up at Walmarts and hobby dealers, and it is amazing. Yes, the Coca-Cola logo is all over the place, but not as a big billboard, but appropriately and tastefully on each model, turning them into realistic replicas of actual Coke vehicles. Count me in.
Here is the first part, reviewing all the store and hobby releases, plus the Chases. I’m gonna open them, and that is next.