I was a little worried about the new Matchbox opening-features models. After announcing them to much fanfare a year ago at the Matchbox Gathering Convention, there was nothing. No sneaks, no news, nothing. I was fearful the line was budget casualty, and even more worried of the justified backlash that would come if it were cancelled.
But man I was wrong. There were some delays, sure, but Mattel’s commitment to bringing opening features to Matchbox is real, and they are coming in a big way.
There will be two lines: Basic Plus (no idea if that will be the official name), $2 vehicles with basic wheels and deco, and Premium, which will be premium wheels and deco.
I didn’t know there were two lines coming, but Abe Lugo from the Matchbox Design Team walked my through them in two videos. I’ve already shown the Basic Plus preview, and here is an early look at the Premium models. Can’t wait to see how they develop.