It has been Hot Wheels Sneak City lately, especially with the launch of the @hotwheelsdreamteam IG feed and the HW Nationals Sneak Presentation last weekend.
There were also in-person sneaks brought by Mattel to rile up the locals. Some basics, like the Nissan GT-R, some RLC, like the Datsun 510 and Texas Drive ‘Em, but what caught my attention were the Car Culture models. Jimmy Liu of Hot Wheels Marketing posted this pic he took last night:
First off, great shot. Jimmy’s IG is full of cool shots. Second, those Car Culture models. Wow. These are from the Race Day mix, due this summer, and they look stellar. Two debuts too, the Porsche 962 and the new Aero Real Rider. The Aero fills a huge void, made clear by the other CC models previewed at Nationals.
Jimmy took a few more pics of the upcoming Car Culture models and was nice enough to share a few.
Wow. We have seen the new Mercedes in several preview posts, but this is the first view of the others in the upcoming Modern Classics mix. The Aero wheel looks amazing in two different looks – chrome lipped on the BMW and Merc, and black on the 964. Add the return of the Renault 5 Turbo and this batch might be the best since Japan Historics.
Bigger picture though, Car Culture may already be the best collector line Hot Wheels has done, and as long as it keeps selling, it will only get better. Some have said it has been a little too heavy on imports, but for me it is making up lost time. More importantly, the longer this line continues, I am SURE the more variety we see. I can think of all kinds of other themes these assortments can take on, including more muscle. The key is we keep buying.
If Car Culture stopped after 2017, it would already be my favorite Hot Wheels line ever. But I still think it can go much further. I start a Homer-doughnut-drool when thinking of the possibilities. Gran Torino? Greenwood Vette? A/FX Coronet? RX-7, new and old? Pontiac GTO? I could go on and on.
Let’s hope Car Culture does the same.
More pics from Jimmy.