The talk among collectors the last few days has been the discovery of larger scale Fast & Furious models from Mattel hitting stores.
I have heard Toys R Us, Walmart, and I just saw this set at Target:
These models are more in the 1:52 scale range, and are badged Mattel, not Hot Wheels. And they are cool.
Early last year Mattel announced a primary licensing partnership with the Universal and the Fast & Furious franchise, one that goes far beyond the Hot Wheels Fast & Furious cars we have seen the last few years. The new partnership, among many elements, means a Fast & Furious branded toy line separate of the other diecast brands Mattel owns, like Hot Wheels, Matchbox, and Pixar Cars. In fact, think of this line less like Hot Wheels and more like the Pixar line. It is a Fast & Furious toy universe, so to speak. There will be diecast lines, playsets, and other related toys.
And they are coming to a store near you fast and…um…furious. They will be everywhere. The Fast & Furious line is part of Mattel’s Toy Box Division, where Mattel keeps some of their boutique brands like Matchbox. In fact, Gerry Cody and the gang that have been bringing Matchbox back to glory have been a big part of developing the new F&F line. And they are pretty excited about it.
Oh, and in case you wondering, this won’t have any impact on the Hot Wheels Fast & Furious assortments and models we have seen. A new batch is hitting stores soon, and word is there are other exciting Hot Wheels/F&F models on the horizon.
There is a lot more info and product from this new line to come, and it should be pretty exciting leading up to the release of the new movie later this year. Stay tuned…