I think we can all say Hot Wheels Car Culture has been a success so far. Euro Style hasn’t equaled the insanity that is the Japan Historics, but based on the collector world right now there is nothing that will.
It seems the reaction to Euro Style has been somewhat lukewarm. Too bad, because it is a very nice set, it just suffers from following the Japan Historics. Release it first and collectors are going gaga. So that will be the burden of Car Culture. Expectations for each assortment will be exceptionally high, and hopefully the mix of castings plus deco plus wheels will meet those high levels through 2016 and into 2017.
Enter assortment #3. For Batch C Hot Wheels moves away from an era or a geographical area and goes for a type of vehicle. The theme is Trucks. That’s it. Just Trucks. And that is how it should be. No glitz, just hard-working pickups. And my guess is this will be a very popular set.
Our coverage of the new Trucks assortment starts today with a video from the Lamley YouTube Channel, and will finish later this week with a full photo showcase here on the blog. This assortment deserves two parts. There is something for everyone, and one particular model may be the king of Car Culture so far.